Moderating entrepreneurship at corporate reputation in business performance using partial least square

The development of technology is a challenge in the manufacturing industry in determining the right strategy in order to survive and win the competition. The company will achieve a competitive advantage if the company can process and utilize its resources well. The purpose of this study was to determine the effect of strategic leadership, organizational culture on business performance through the company's reputation and involve entrepreneurship as moderating variable on the company's reputation. The results suggest that an approach moderating partial least square (PLS) showed that the moderation of entrepreneurship with indicators of strategic renewal and redefinition of the domain on the company's reputation with customer orientation, environmental and social responsibility indicator on business performance is a model that is fit and high accuracy based on the value of R², Q². Provide strategic leadership dominant influence on business performance. The entrepreneurship moderate reputation companies significant effect on performance that are strengthening the business. The company's reputation influenced by strategic leadership and corporate culture, and further affect the business performance indicators of profit growth and customer satisfaction.