MSME (Micro Small Medium Enterprise) development strategy with LED approach in the Dolly ex-red light district

As a red light district, Dolly, was one of areas that contributed significantly in GDP Surabaya City. Closure of Dolly localization by the Surabaya City Government has made the region's economy declining. The purpose of this study is to determine strategy of developing MSMEs in Dolly's ex-localization area based on LED approach. The data collection method used in this study was through FGD and distributed questionnaires to 7 leading MSMEs in Dolly's exclusive area. To obtain a strategy of developing MMSMEs in Dolly's exclusion area, SWOT analysis is used. The output of this activity is development strategy among others. Exhibit at City Hall Surabaya once a month, followed by MSMEs in Dolly, develop village tourism in Dolly, Developing a chain of businesses from upstream to downstream in every MSME in Dolly, procurement training and assistance to MSMEs in terms of human resources management, waste processing, design, and development of product diversification, facilitation use of technology as a means of marketing, Conducting training manufacture of raw materials for some MSMEs, especially MSMEs culinary, Providing ease of obtaining licensing (certification) and cooperation with educational institutions as a party that can provide development ideas.