@inproceedings{131520a1390e422680b05234ebc65d07,
title = "Navigating Consumer Skepticism: Conceptual Model of Distrust Detection and Recognition Technology Adoption Among Online Shop Owners in Indonesia",
abstract = "Background: Consumer skepticism affects trust between online shoppers and shop owners in digital commerce, necessitating effective distrust detection mechanisms. This study presents a conceptual model aimed at promoting the adoption of distrust detection and recognition technology among online shop owners, focusing on technologies powered by Large Language Models (LLMs). The model builds on Taylor's Decomposed Theory of Planned Behavior (DTPB) and incorporates factors relevant to online shop owners' perceptions of consumer distrust. Method: A quantitative research approach was used to survey 100 online shop owners to validate the model empirically. Results: The results indicate a significant effect of Perceived Usefulness (PU) and Social Influence (SI) on intention to adopt the technology. For small businesses such as online shops, PU (an internal factor) and SI (an external factor) can predict owners' intention to adopt distrust detection technology. Implications: This study highlights a simplified method for measuring small business owners' intention to adopt advanced information technologies and suggests business opportunities for e-commerce platforms to strategically position online shop owners.",
keywords = "consumer skepticism, distrust detection, distrust recognition, online shop",
author = "Gunawan, {Muhamad Rachmat} and Febriliyan Samopa and Ahmad Mukhlason",
note = "Publisher Copyright: {\textcopyright} 2024 IEEE.; 1st IEEE International Symposium on Consumer Technology, ISCT 2024 ; Conference date: 13-08-2024 Through 16-08-2024",
year = "2024",
doi = "10.1109/ISCT62336.2024.10791194",
language = "English",
series = "Digest of Technical Papers - IEEE International Conference on Consumer Electronics",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "611--617",
booktitle = "2024 IEEE International Symposium on Consumer Technology",
address = "United States",
}