Navigating Post-COVID Sales Recovery: Growth Mindset and Informal Financing Among Indonesian Women Microentrepreneurs

This chapter delves into the unique challenges and opportunities faced by women microentrepreneurs in Surabaya, Indonesia, particularly emphasising the role of informal borrowing and the impact of a growth mindset on business performance during economic upheavals. In a context where almost half the adult population is unbanked and formal financial resources are scarce, these entrepreneurs often rely on informal borrowing from personal networks. This research explores how a growth mindset can influence entrepreneurial outcomes, especially in environments with limited formal financial access. Data from 321 women microentrepreneurs in Surabaya reveal a significant positive relationship between informal borrowing and a growth mindset as well as between a growth mindset and sales performance. The findings highlight the importance of nurturing a growth mindset in enhancing business success and resilience among women entrepreneurs in challenging economic environments.