TY - JOUR
T1 - Online Book Shopping in Indonesian During the COVID-19 Pandemic
AU - Noer, Lissa Rosdiana
AU - Putra, Syaifurrizal Wijaya
AU - Adriani, Annisa Adinda
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.
PY - 2022/3
Y1 - 2022/3
N2 - The COVID-19 pandemic has lead to the implementation of quarantine for the entire world community. This is done to prevent the spread of COVID-19 and death from it. This impact is also felt by students who have to do many activities including buying books online. In Indonesia, Tokopedia and Shopee are the best-selling e-commerce platforms used by the public to buy books online. Moreover, each of these e-commerce has a fairly practical payment system, namely OVO and ShopeePay. This study tries to test the real motives of Indonesian consumers in buying books online. The method chosen was through structural equation modeling (SEM) which was carried out on two samples. The results show that Tokopedia consumers with OVO payments have hedonic motivation and utilitarian motivation in buying books online. In addition, the data also shows that Shopee consumers who pay through ShopeePay have other reasons besides hedonic and utilitarian motivation. The reason is because of situational influence.
AB - The COVID-19 pandemic has lead to the implementation of quarantine for the entire world community. This is done to prevent the spread of COVID-19 and death from it. This impact is also felt by students who have to do many activities including buying books online. In Indonesia, Tokopedia and Shopee are the best-selling e-commerce platforms used by the public to buy books online. Moreover, each of these e-commerce has a fairly practical payment system, namely OVO and ShopeePay. This study tries to test the real motives of Indonesian consumers in buying books online. The method chosen was through structural equation modeling (SEM) which was carried out on two samples. The results show that Tokopedia consumers with OVO payments have hedonic motivation and utilitarian motivation in buying books online. In addition, the data also shows that Shopee consumers who pay through ShopeePay have other reasons besides hedonic and utilitarian motivation. The reason is because of situational influence.
KW - Online book shopping
KW - Structural equation modeling
KW - e-Commerce
KW - e-Wallet
UR - http://www.scopus.com/inward/record.url?scp=85123604642&partnerID=8YFLogxK
U2 - 10.1007/s12109-022-09859-4
DO - 10.1007/s12109-022-09859-4
M3 - Article
AN - SCOPUS:85123604642
SN - 1053-8801
VL - 38
SP - 117
EP - 130
JO - Publishing Research Quarterly
JF - Publishing Research Quarterly
IS - 1
ER -