Pet Owner Characteristics in Telemedicine

Anisa Larasati; Leo Andri Yulius Caesar; Anak Agung Ngurah Perwira Redi; Reny Nadlifatin; Sulthan Bahariawan; Adji Candra Kurniawan

doi:10.1145/3512676.3512680

Pet Owner Characteristics in Telemedicine

Anisa Larasati, Leo Andri Yulius Caesar, Anak Agung Ngurah Perwira Redi, Reny Nadlifatin, Sulthan Bahariawan, Adji Candra Kurniawan

Laboratory of Information System Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Pandemic situation does not only affect peoples' health behavior, but also their behavior related to their pets' health. This situation raises the importance of having a mobile apps for pets' health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.

Original language	English
Title of host publication	ICCMB 2022 - 2022 5th International Conference on Computers in Management and Business
Publisher	Association for Computing Machinery
Pages	20-23
Number of pages	4
ISBN (Electronic)	9781450387422
DOIs	https://doi.org/10.1145/3512676.3512680
Publication status	Published - 21 Jan 2022
Event	5th International Conference on Computers in Management and Business, ICCMB 2022 - Virtual, Online, Singapore Duration: 21 Jan 2022 → 23 Jan 2022

Publication series

Name	ACM International Conference Proceeding Series

Conference

Conference	5th International Conference on Computers in Management and Business, ICCMB 2022
Country/Territory	Singapore
City	Virtual, Online
Period	21/01/22 → 23/01/22

Keywords

Maximizer Tendency
Pet Ownership Characteristics
Regulatory Focus
Telemedicine

Access to Document

10.1145/3512676.3512680

Cite this

Larasati, A., Caesar, L. A. Y., Redi, A. A. N. P., Nadlifatin, R., Bahariawan, S., & Kurniawan, A. C. (2022). Pet Owner Characteristics in Telemedicine. In ICCMB 2022 - 2022 5th International Conference on Computers in Management and Business (pp. 20-23). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3512676.3512680

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abstract = "Pandemic situation does not only affect peoples' health behavior, but also their behavior related to their pets' health. This situation raises the importance of having a mobile apps for pets' health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.",

keywords = "Maximizer Tendency, Pet Ownership Characteristics, Regulatory Focus, Telemedicine",

author = "Anisa Larasati and Caesar, {Leo Andri Yulius} and Redi, {Anak Agung Ngurah Perwira} and Reny Nadlifatin and Sulthan Bahariawan and Kurniawan, {Adji Candra}",

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doi = "10.1145/3512676.3512680",

language = "English",

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Larasati, A, Caesar, LAY, Redi, AANP, Nadlifatin, R, Bahariawan, S & Kurniawan, AC 2022, Pet Owner Characteristics in Telemedicine. in ICCMB 2022 - 2022 5th International Conference on Computers in Management and Business. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 20-23, 5th International Conference on Computers in Management and Business, ICCMB 2022, Virtual, Online, Singapore, 21/01/22. https://doi.org/10.1145/3512676.3512680

Pet Owner Characteristics in Telemedicine. / Larasati, Anisa; Caesar, Leo Andri Yulius; Redi, Anak Agung Ngurah Perwira et al.
ICCMB 2022 - 2022 5th International Conference on Computers in Management and Business. Association for Computing Machinery, 2022. p. 20-23 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Caesar, Leo Andri Yulius

AU - Redi, Anak Agung Ngurah Perwira

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AU - Bahariawan, Sulthan

AU - Kurniawan, Adji Candra

PY - 2022/1/21

Y1 - 2022/1/21

N2 - Pandemic situation does not only affect peoples' health behavior, but also their behavior related to their pets' health. This situation raises the importance of having a mobile apps for pets' health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.

AB - Pandemic situation does not only affect peoples' health behavior, but also their behavior related to their pets' health. This situation raises the importance of having a mobile apps for pets' health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.

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ER -

Pet Owner Characteristics in Telemedicine

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Keywords

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