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Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy

  • Ardvin Kester S. Ong
  • , Yogi Tri Prasetyo*
  • , Lance Albert S. De Leon
  • , Irene Dyah Ayuwati
  • , Reny Nadlifatin
  • , Satria Fadil Persada
    • *Corresponding author for this work
  • School of Industrial Engineering and Engineering Management
  • Mapua University
  • International Bachelor Program in Engineering
  • Yuan Ze University
  • Department of Industrial Engineering and Management
  • Telkom University
  • Entrepreneurship Department
  • Bina Nusantara University

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

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