Predictors of Life Insurance Purchase Intention Among Filipino Adults: A Structural Equation Modeling Approach

Vincent Noel F. Berte, Omar Paolo Benito, Yogi Tri Prasetyo*, Maela Madel L. Cahigas, Reny Nadlifatin, Satria Fadil Persada

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Life insurance is one of the issues under macro-ergonomics. It is a technique of transferring the risk of a single person to the shoulders of many and offers security and protection for a person’s insurable interests in the event of an unforeseen loss, such as disability, injury, illness, or death. The purpose of this research study was to identify the predictors of life insurance purchase intentions among Filipino adults. Five variables have been identified and survey questionnaires were distributed to three hundred Filipinos by means of social media through a purposive sampling approach. Partial Least Square Structural Equation Modeling (PLS-SEM) showed that out of five variables, only perceived behavioral control had a significant impact on a person’s intention to purchase life insurance. The findings of this study may serve as a guideline for insurance companies and the government for the enhancement of insurance platforms and products. Furthermore, future researchers may use the findings of this study as a basis for their future research topic related to life insurance.

Original languageEnglish
Title of host publicationSpringer Series in Design and Innovation
PublisherSpringer Nature
Pages229-240
Number of pages12
DOIs
Publication statusPublished - 2024

Publication series

NameSpringer Series in Design and Innovation
Volume46
ISSN (Print)2661-8184
ISSN (Electronic)2661-8192

Keywords

  • Insurer
  • Life Insurance
  • Purchase Intention
  • Structural Equation Modeling

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