Reclaiming public space in Avenida dos Aliados: An ethnographic approach in the way society perceptualize their ideal public space

The public space in Europe has been subjected to the major revitalizations in attempt to lifting the socio-economic value of the city centre as well as Avenida dos Aliados. In the urban planning concepts the interventions to achieve public space as medium has an specific terminology which is " sense of place". It is a design concepts for a place to ensure that every public space able to have identity and a distinctive character to the area and igniting the interactions among the people. Using ethnography as a method, This study give insights to the the definition of the public space according to the people perceptions, comparison of the quality of an Avenida dos Aliados as a public space after the revitalization and also highlighting what nowaday's society expected for a public space in Avenida dos Aliados. In order to reclaimed the public space, the society highlighting there is need to include art components (like local artist and creative ornaments), historical information about the city, developing green space, involving technology to stimulate the interaction and prolonged stay, creating inclusive facilities (like games, facility for kids, etc.), and also develop local market in the Avenida dos Aliados.