Revenue management for foodstuff production to secure domestic supply in Indonesia

This paper describes the application of revenue management in government services to ensure sufficient domestic supply of food in Indonesia. The use of this approach means that the government runs a specific effort to radically be able to solve the core problem. The resources for domestic food production are owned by more than 26 million families of farmers and more than 4 thousands agricultural companies. To achieve the expected quantity of foodstuff supplies, a special effort needs to take into account the profit for producers in allocating the resources at an appropriate level. With revenue management, the price of foodstuff to ensure adequate domestic supply to a certain level of productivity can be known. In this context, the price may be reduced if there is an increase in productivity. For this purpose, the supply curve and the demand-supply equilibrium of foodstuff have been modeled and specific government programs to increase productivity were formulated. One important finding here is that the macroeconomic policy of the government can be integrated to a microeconomic policy of foodstuff producers for one or more certain objectives.