Selection of Priority Aspects from User Experience Design (UED/UXD) to Develop the Bakamla Messenger Application Using the Analytic Hierarchy Process (AHP) Method

Hozairi*, Rofiudin, Buhari, Syariful Alim, Fajar Baskoro, Furqon Wahyudi

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study aims to evaluate priority aspects in the user experience design of the Bakamla Messenger application using the Analytic Hierarchy Process (AHP) method. This study uses six assessment aspects and twenty-six sub-aspects referring to the User Experience Questionnaire (UEQ) framework. The results showed that the attractiveness aspect was the top priority (A=0.274), followed by perspicuity (P=0.248), efficiency (E=0.172), dependability (D=0.133), stimulation (S=0.102), and novelty (N=0.071). Enjoyable and pleasing sub-aspects have a significant influence on the attractiveness of the application, while understandable and easy-to-learn aspects contribute to creating a high perception of perspicuity. Efficiency and practicality are important factors in increasing the efficiency of applications. Application security and the ability to meet user expectations affect the level of dependability. Valuable and engaging experiences provide a positive stimulus to users, while creative elements and the latest technology create new and exciting experiences. The contribution of this research provides guidance for application developers to prioritize aspects that are important in optimizing Bakamla Messenger application development.

Original languageEnglish
Title of host publicationIES 2023 - International Electronics Symposium
Subtitle of host publicationUnlocking the Potential of Immersive Technology to Live a Better Life, Proceeding
EditorsAndhik Ampuh Yunanto, Afifah Dwi Ramadhani, Yanuar Risah Prayogi, Putu Agus Mahadi Putra, Maretha Ruswiansari, Mohamad Ridwan, Farida Gamar, Weny Mistarika Rahmawati, Rusli Muhammad Rusli, Fitrah Maharani Humaira, Ahmad Firyal Adila
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages374-381
Number of pages8
ISBN (Electronic)9798350314731
DOIs
Publication statusPublished - 2023
Event25th International Electronics Symposium, IES 2023 - Denpasar, Indonesia
Duration: 8 Aug 202310 Aug 2023

Publication series

NameIES 2023 - International Electronics Symposium: Unlocking the Potential of Immersive Technology to Live a Better Life, Proceeding

Conference

Conference25th International Electronics Symposium, IES 2023
Country/TerritoryIndonesia
CityDenpasar
Period8/08/2310/08/23

Keywords

  • AHP
  • Bakamla Massenger
  • UEQ
  • user experience

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