Sentiment analysis of restaurant customer reviews on tripadvisor using naïve bayes

Rachmawan Adi Laksono, Kelly Rossa Sungkono, Riyanarto Sarno, Cahyaningtyas Sekar Wahyuni

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

91 Citations (Scopus)

Abstract

Sentiment analysis is one method for classifying documents to identify positive or negative opinions. Customer satisfaction has an essential point for customer service. Customer behaviour is currently doing a lot of reviews in online media such as on trip advisor. A restaurant is a business that requires more attention in the service to consumers by improving service to customers continuously. This study tries to classify Surabaya restaurant customer satisfaction using Naïve Bayes. Data sampling is crawling by using WebHarvy Tools. The result from this research shows that these two methods get the customer response accurately and Naïve Bayes method is more accurate than TextBlob sentiment analysis with a different accuracy of 2.9%.

Original languageEnglish
Title of host publicationProceedings of 2019 International Conference on Information and Communication Technology and Systems, ICTS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages49-54
Number of pages6
ISBN (Electronic)9781728121338
DOIs
Publication statusPublished - Jul 2019
Event12th International Conference on Information and Communication Technology and Systems, ICTS 2019 - Surabaya, Indonesia
Duration: 18 Jul 2019 → …

Publication series

NameProceedings of 2019 International Conference on Information and Communication Technology and Systems, ICTS 2019

Conference

Conference12th International Conference on Information and Communication Technology and Systems, ICTS 2019
Country/TerritoryIndonesia
CitySurabaya
Period18/07/19 → …

Keywords

  • Customer satisfaction
  • Naïve Bayes
  • Sentiment analysis
  • TextBlob

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