Abstract

In the increasingly fierce restaurant business competition, many restaurants compete to provide the best quality for consumers. The quality of the restaurant includes food and drink, environment, place and service. The condition affects the restaurant brand image that is marked whether consumers are satisfied or not. One of review restaurant website called TripAdvisor is chosen as the data source because it contains User-Generated Content features (UGC). The advantage of using UGC is to ensure the authenticity of consumer comment data. English texts classification is used in this study to determine dissatisfaction (negative) and satisfaction (positive) of consumers based on their comment or review. This paper utilises Decision Tree-J48 as the classification method in this study. Data retrieval is done by crawling data using WebHarvy. The overall performance of the Decision Tree-J48 method is the average value of Precision 48.7%, Recall 36.8%, F-Measure 41.40% and accuracy 45.6%. The benefit of this classification results is as a recommendation for consumers to choose the best restaurant.

Original languageEnglish
Title of host publicationProceedings - 2019 International Seminar on Application for Technology of Information and Communication
Subtitle of host publicationIndustry 4.0: Retrospect, Prospect, and Challenges, iSemantic 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages121-126
Number of pages6
ISBN (Electronic)9781728138329
DOIs
Publication statusPublished - Sept 2019
Event2019 International Seminar on Application for Technology of Information and Communication, iSemantic 2019 - Semarang, Indonesia
Duration: 21 Sept 201922 Sept 2019

Publication series

NameProceedings - 2019 International Seminar on Application for Technology of Information and Communication: Industry 4.0: Retrospect, Prospect, and Challenges, iSemantic 2019

Conference

Conference2019 International Seminar on Application for Technology of Information and Communication, iSemantic 2019
Country/TerritoryIndonesia
CitySemarang
Period21/09/1922/09/19

Keywords

  • Decision tree-j48
  • F-measure
  • Precision
  • Recall
  • Sentiment analysis

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