TY - GEN
T1 - Sentiment analysis of SOCO by Sociolla e-commerce application review on Google play store site using naïvebayes classifier method
AU - Rahmawati, Rega Andika
AU - Wibowo, Wahyu
N1 - Publisher Copyright:
© 2022 American Institute of Physics Inc.. All rights reserved.
PY - 2022/10/11
Y1 - 2022/10/11
N2 - Beauty product store SOCO (Sociolla Connect) is a application that sells about beautyproducts and tools, skin care, body care, hair care and parfume. Beauty products store app available and easy to use on Google Play Store not only there is SOCO by Sociolla or two appsonly. the large number of beauty products store apps available causes users to be more selectivein determining what apps are better and suitable for use. This can influence users to select an appby looking at the reviews that have been presented on the app's download page. These reviews are often used as a benchmark in an app's assessment. This study aims to find out the sentimentanalysis of SOCO by Sociolla app reviews using naïve bayes classifier method. The result fromcalculation of classification have a accuracy value of 75.41% with a precission value of 72.32%and a recall value of 78.98%. Wordcloud sentiment positive class obtained a word that is often used to give reviews e-commerce application SOCO by Sociolla is a good word, application, product, shopping, Sociolla, and likes, while on negative class sentiment the word that is often used is the word application, update, exit, shopping, and open.
AB - Beauty product store SOCO (Sociolla Connect) is a application that sells about beautyproducts and tools, skin care, body care, hair care and parfume. Beauty products store app available and easy to use on Google Play Store not only there is SOCO by Sociolla or two appsonly. the large number of beauty products store apps available causes users to be more selectivein determining what apps are better and suitable for use. This can influence users to select an appby looking at the reviews that have been presented on the app's download page. These reviews are often used as a benchmark in an app's assessment. This study aims to find out the sentimentanalysis of SOCO by Sociolla app reviews using naïve bayes classifier method. The result fromcalculation of classification have a accuracy value of 75.41% with a precission value of 72.32%and a recall value of 78.98%. Wordcloud sentiment positive class obtained a word that is often used to give reviews e-commerce application SOCO by Sociolla is a good word, application, product, shopping, Sociolla, and likes, while on negative class sentiment the word that is often used is the word application, update, exit, shopping, and open.
UR - http://www.scopus.com/inward/record.url?scp=85140263192&partnerID=8YFLogxK
U2 - 10.1063/5.0115598
DO - 10.1063/5.0115598
M3 - Conference contribution
AN - SCOPUS:85140263192
T3 - AIP Conference Proceedings
BT - 3rd International Conference on Mathematics and Sciences, ICMSc 2021
A2 - Nugroho, Rudy Agung
A2 - Allo, Veliyana Londong
A2 - Siringoringo, Meiliyani
A2 - Prangga, Surya
A2 - Wahidah, null
A2 - Munir, Rahmiati
A2 - Hiyahara, Irfan Ashari
PB - American Institute of Physics Inc.
T2 - 3rd International Conference on Mathematics and Sciences 2021: A Brighter Future with Tropical Innovation in the Application of Industry 4.0, ICMSc 2021
Y2 - 12 October 2021 through 13 October 2021
ER -