Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing

Reny Nadlifatin; Satria Fadil Persada; Mutiara Clarinda; Gogor Arif Handiwibowo; Rr Ratih Laksitowati; Yogi Tri Prasetyo; Anak Agung Ngurah Perwira Redi

doi:10.1016/j.procs.2021.12.124

Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing

Reny Nadlifatin^*
, Satria Fadil Persada
, Mutiara Clarinda
, Gogor Arif Handiwibowo
, Rr Ratih Laksitowati
, Yogi Tri Prasetyo
, Anak Agung Ngurah Perwira Redi

^*Corresponding author for this work

Research output: Contribution to journal › Conference article › peer-review

8 Citations (Scopus)

Abstract

The present research explores the behavioral perspective of the millennial generation on job pursuit intention on Multi-Level Marketing companies through social media. Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used to assess the job pursuit intention. The data were analyzed by Structural Equation Model (SEM). Analysis reveals the strong influence of attitude on job pursuit intention. The result in this research can be used as the theoretical basis that can be very beneficial for MLM companies, investors, and academicians in marketing. Further theoretical and practical suggestions are discussed.

Original language	English
Pages (from-to)	110-117
Number of pages	8
Journal	Procedia Computer Science
Volume	197
DOIs	https://doi.org/10.1016/j.procs.2021.12.124
Publication status	Published - 2021
Event	6th Information Systems International Conference, ISICO 2021 - Virtual, Online, Italy Duration: 7 Aug 2021 → 8 Aug 2021

Keywords

MLM
Millennial
Social media
TAM
TPB

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10.1016/j.procs.2021.12.124

Cite this

@article{c67b8280ad924949a66184fc3184b3e9,

title = "Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing",

abstract = "The present research explores the behavioral perspective of the millennial generation on job pursuit intention on Multi-Level Marketing companies through social media. Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used to assess the job pursuit intention. The data were analyzed by Structural Equation Model (SEM). Analysis reveals the strong influence of attitude on job pursuit intention. The result in this research can be used as the theoretical basis that can be very beneficial for MLM companies, investors, and academicians in marketing. Further theoretical and practical suggestions are discussed.",

keywords = "MLM, Millennial, Social media, TAM, TPB",

author = "Reny Nadlifatin and Persada, \{Satria Fadil\} and Mutiara Clarinda and Handiwibowo, \{Gogor Arif\} and Laksitowati, \{Rr Ratih\} and Prasetyo, \{Yogi Tri\} and Redi, \{Anak Agung Ngurah Perwira\}",

note = "Publisher Copyright: {\textcopyright} 2021 The Authors. Published by Elsevier B.V.; 6th Information Systems International Conference, ISICO 2021 ; Conference date: 07-08-2021 Through 08-08-2021",

year = "2021",

doi = "10.1016/j.procs.2021.12.124",

language = "English",

volume = "197",

pages = "110--117",

journal = "Procedia Computer Science",

issn = "1877-0509",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Social media-based online entrepreneurship approach on millennials

T2 - 6th Information Systems International Conference, ISICO 2021

AU - Nadlifatin, Reny

AU - Persada, Satria Fadil

AU - Clarinda, Mutiara

AU - Handiwibowo, Gogor Arif

AU - Laksitowati, Rr Ratih

AU - Prasetyo, Yogi Tri

AU - Redi, Anak Agung Ngurah Perwira

PY - 2021

Y1 - 2021

N2 - The present research explores the behavioral perspective of the millennial generation on job pursuit intention on Multi-Level Marketing companies through social media. Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used to assess the job pursuit intention. The data were analyzed by Structural Equation Model (SEM). Analysis reveals the strong influence of attitude on job pursuit intention. The result in this research can be used as the theoretical basis that can be very beneficial for MLM companies, investors, and academicians in marketing. Further theoretical and practical suggestions are discussed.

AB - The present research explores the behavioral perspective of the millennial generation on job pursuit intention on Multi-Level Marketing companies through social media. Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used to assess the job pursuit intention. The data were analyzed by Structural Equation Model (SEM). Analysis reveals the strong influence of attitude on job pursuit intention. The result in this research can be used as the theoretical basis that can be very beneficial for MLM companies, investors, and academicians in marketing. Further theoretical and practical suggestions are discussed.

KW - MLM

KW - Millennial

KW - Social media

KW - TAM

KW - TPB

UR - https://www.scopus.com/pages/publications/85123803112

U2 - 10.1016/j.procs.2021.12.124

DO - 10.1016/j.procs.2021.12.124

M3 - Conference article

AN - SCOPUS:85123803112

SN - 1877-0509

VL - 197

SP - 110

EP - 117

JO - Procedia Computer Science

JF - Procedia Computer Science

Y2 - 7 August 2021 through 8 August 2021

ER -

Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing

Abstract

Keywords

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