Social media in marketing of ride-hailing: A systematic literature review

Apol Pribadi Subriadi; Habi Baturohmah

doi:10.1016/j.procs.2021.12.123

Social media in marketing of ride-hailing: A systematic literature review

Apol Pribadi Subriadi^*, Habi Baturohmah

^*Corresponding author for this work

Laboratory of Information System Management

Institut Teknologi Sepuluh Nopember

Research output: Contribution to journal › Conference article › peer-review

8 Citations (Scopus)

Abstract

Social media creates digital communication channels to interact with customers and needed attention to the broadening understanding of marketing. This study aims to examine the social media marketing of ride-hailing during the covid-19 pandemic. This study analyzes all accessible articles from well-known publishers. The results are 13 dimensions that influence reuse intention namely loyalty, information quality, source credibility, reviews, trust, product usefulness, satisfaction, consumer behavior, subjective norm, service quality, cost, sentiment emotion, and organizational response. This study provides to electronic word of mouth development in ride-hailing marketing, the challenges being faced, the methods used, and the mapping model of dimensions.

Original language	English
Pages (from-to)	102-109
Number of pages	8
Journal	Procedia Computer Science
Volume	197
DOIs	https://doi.org/10.1016/j.procs.2021.12.123
Publication status	Published - 2021
Event	6th Information Systems International Conference, ISICO 2021 - Virtual, Online, Italy Duration: 7 Aug 2021 → 8 Aug 2021

Keywords

Covid-19 pandemic
Electronic word-of-mouth
Ride-hailing
Social media marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.procs.2021.12.123

Cite this

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title = "Social media in marketing of ride-hailing: A systematic literature review",

abstract = "Social media creates digital communication channels to interact with customers and needed attention to the broadening understanding of marketing. This study aims to examine the social media marketing of ride-hailing during the covid-19 pandemic. This study analyzes all accessible articles from well-known publishers. The results are 13 dimensions that influence reuse intention namely loyalty, information quality, source credibility, reviews, trust, product usefulness, satisfaction, consumer behavior, subjective norm, service quality, cost, sentiment emotion, and organizational response. This study provides to electronic word of mouth development in ride-hailing marketing, the challenges being faced, the methods used, and the mapping model of dimensions.",

keywords = "Covid-19 pandemic, Electronic word-of-mouth, Ride-hailing, Social media marketing",

author = "Subriadi, {Apol Pribadi} and Habi Baturohmah",

note = "Publisher Copyright: {\textcopyright} 2021 The Authors. Published by Elsevier B.V.; 6th Information Systems International Conference, ISICO 2021 ; Conference date: 07-08-2021 Through 08-08-2021",

year = "2021",

doi = "10.1016/j.procs.2021.12.123",

language = "English",

volume = "197",

pages = "102--109",

journal = "Procedia Computer Science",

issn = "1877-0509",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Social media in marketing of ride-hailing

T2 - 6th Information Systems International Conference, ISICO 2021

AU - Subriadi, Apol Pribadi

AU - Baturohmah, Habi

PY - 2021

Y1 - 2021

N2 - Social media creates digital communication channels to interact with customers and needed attention to the broadening understanding of marketing. This study aims to examine the social media marketing of ride-hailing during the covid-19 pandemic. This study analyzes all accessible articles from well-known publishers. The results are 13 dimensions that influence reuse intention namely loyalty, information quality, source credibility, reviews, trust, product usefulness, satisfaction, consumer behavior, subjective norm, service quality, cost, sentiment emotion, and organizational response. This study provides to electronic word of mouth development in ride-hailing marketing, the challenges being faced, the methods used, and the mapping model of dimensions.

AB - Social media creates digital communication channels to interact with customers and needed attention to the broadening understanding of marketing. This study aims to examine the social media marketing of ride-hailing during the covid-19 pandemic. This study analyzes all accessible articles from well-known publishers. The results are 13 dimensions that influence reuse intention namely loyalty, information quality, source credibility, reviews, trust, product usefulness, satisfaction, consumer behavior, subjective norm, service quality, cost, sentiment emotion, and organizational response. This study provides to electronic word of mouth development in ride-hailing marketing, the challenges being faced, the methods used, and the mapping model of dimensions.

KW - Covid-19 pandemic

KW - Electronic word-of-mouth

KW - Ride-hailing

KW - Social media marketing

UR - http://www.scopus.com/inward/record.url?scp=85123781320&partnerID=8YFLogxK

U2 - 10.1016/j.procs.2021.12.123

DO - 10.1016/j.procs.2021.12.123

M3 - Conference article

AN - SCOPUS:85123781320

SN - 1877-0509

VL - 197

SP - 102

EP - 109

JO - Procedia Computer Science

JF - Procedia Computer Science

Y2 - 7 August 2021 through 8 August 2021

ER -

Social media in marketing of ride-hailing: A systematic literature review

Abstract

Keywords

UN SDGs

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