@inproceedings{f408ec7391544b09b5206531fa7c988b,
title = "The Digital Transformation of Microbusinesses in Indonesia: Dichotomous Effects and Consequences",
abstract = "Digital transformation is widely lauded as being beneficial for organizations. We undertake a qualitative exploration into how three microbusinesses in Indonesia are affected by Digital Transformation. We focus on the lived experiences of the microbusiness owner-managers. We find that the success of a digital transformation initiative depends on the owner-managers having both a growth and a technology mindset while observing that the availability of support from friends and relatives can be crucial to success.",
keywords = "Digital Transformation, microbusiness, small retail, sociotechnical systems, warung",
author = "Mahendrawathi ER and Davison, {Robert M.} and Safirotu Khoir and Rahma Fauzia",
note = "Publisher Copyright: {\textcopyright} IFIP International Federation for Information Processing 2024.; 16th IFIP International Conference on Human Choice and Computers, HCC 2024 ; Conference date: 08-09-2024 Through 10-09-2024",
year = "2024",
doi = "10.1007/978-3-031-67535-5_9",
language = "English",
isbn = "9783031675348",
series = "IFIP Advances in Information and Communication Technology",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "98--109",
editor = "Davison, {Robert M.} and David Kreps",
booktitle = "Human Choice and Computers - 16th IFIP International Conference on Human Choice and Computers, HCC 2024, Proceedings",
address = "Germany",
}