The effect of gamification elements on user buying intention in an on-demand service platform

Virdha Rahma Aulia; Reny Nadlifatin; Apol Pribadi Subriadi

doi:10.1016/j.procs.2024.03.090

The effect of gamification elements on user buying intention in an on-demand service platform

Virdha Rahma Aulia, Reny Nadlifatin^*, Apol Pribadi Subriadi

^*Corresponding author for this work

Laboratory of Information System Management

Institut Teknologi Sepuluh Nopember

Research output: Contribution to journal › Conference article › peer-review

Abstract

Gamification increases user interaction in many industries, including on-demand services. Gamification's effects on on-demand service platforms need further study. This study explores gamification elements' influence on user buying intention on an on-demand service platform. This research extends the theoretical model of the Technology Acceptance Model by incorporating gamification elements, satisfaction, and engagement. Data were collected by survey and analyzed with SEM GSCA. This study found that points and rewards positively and significantly indirectly impact user buying intention. This study expands gamification research to the on-demand service platform sector, needing more scientific research.

Original language	English
Pages (from-to)	1004-1011
Number of pages	8
Journal	Procedia Computer Science
Volume	234
DOIs	https://doi.org/10.1016/j.procs.2024.03.090
Publication status	Published - 2024
Event	7th Information Systems International Conference, ISICO 2023 - Washington, United States Duration: 26 Jul 2023 → 28 Jul 2023

Keywords

Gamification
buying intention
on-demand service
research
technology acceptance model

Access to Document

10.1016/j.procs.2024.03.090

Cite this

@article{f81738db33e44981ad6c55ef25b4fd7c,

title = "The effect of gamification elements on user buying intention in an on-demand service platform",

abstract = "Gamification increases user interaction in many industries, including on-demand services. Gamification's effects on on-demand service platforms need further study. This study explores gamification elements' influence on user buying intention on an on-demand service platform. This research extends the theoretical model of the Technology Acceptance Model by incorporating gamification elements, satisfaction, and engagement. Data were collected by survey and analyzed with SEM GSCA. This study found that points and rewards positively and significantly indirectly impact user buying intention. This study expands gamification research to the on-demand service platform sector, needing more scientific research.",

keywords = "Gamification, buying intention, on-demand service, research, technology acceptance model",

author = "Aulia, {Virdha Rahma} and Reny Nadlifatin and Subriadi, {Apol Pribadi}",

note = "Publisher Copyright: {\textcopyright} 2023 The Authors. Published by Elsevier B.V.; 7th Information Systems International Conference, ISICO 2023 ; Conference date: 26-07-2023 Through 28-07-2023",

year = "2024",

doi = "10.1016/j.procs.2024.03.090",

language = "English",

volume = "234",

pages = "1004--1011",

journal = "Procedia Computer Science",

issn = "1877-0509",

publisher = "Elsevier BV",

}

TY - JOUR

T1 - The effect of gamification elements on user buying intention in an on-demand service platform

AU - Aulia, Virdha Rahma

AU - Nadlifatin, Reny

AU - Subriadi, Apol Pribadi

PY - 2024

Y1 - 2024

N2 - Gamification increases user interaction in many industries, including on-demand services. Gamification's effects on on-demand service platforms need further study. This study explores gamification elements' influence on user buying intention on an on-demand service platform. This research extends the theoretical model of the Technology Acceptance Model by incorporating gamification elements, satisfaction, and engagement. Data were collected by survey and analyzed with SEM GSCA. This study found that points and rewards positively and significantly indirectly impact user buying intention. This study expands gamification research to the on-demand service platform sector, needing more scientific research.

AB - Gamification increases user interaction in many industries, including on-demand services. Gamification's effects on on-demand service platforms need further study. This study explores gamification elements' influence on user buying intention on an on-demand service platform. This research extends the theoretical model of the Technology Acceptance Model by incorporating gamification elements, satisfaction, and engagement. Data were collected by survey and analyzed with SEM GSCA. This study found that points and rewards positively and significantly indirectly impact user buying intention. This study expands gamification research to the on-demand service platform sector, needing more scientific research.

KW - Gamification

KW - buying intention

KW - on-demand service

KW - research

KW - technology acceptance model

UR - http://www.scopus.com/inward/record.url?scp=85193203871&partnerID=8YFLogxK

U2 - 10.1016/j.procs.2024.03.090

DO - 10.1016/j.procs.2024.03.090

M3 - Conference article

AN - SCOPUS:85193203871

SN - 1877-0509

VL - 234

SP - 1004

EP - 1011

JO - Procedia Computer Science

JF - Procedia Computer Science

T2 - 7th Information Systems International Conference, ISICO 2023

Y2 - 26 July 2023 through 28 July 2023

ER -

The effect of gamification elements on user buying intention in an on-demand service platform

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this