Riezca Kartika Dara Aprilina, Z. Hidayat*, Yeany Nurany, Robby Marcelinus Nani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


The development of the internet gave rise to other social media that the community likes. Instagram is one of the most common examples of social media. Various communities use Instagram as a medium for sharing aspirations. This article aims to discuss the involvement of housewives as a community in the construction of social reality that can build interaction and communication in capacity building from various aspects of social life. A qualitative approach with the phenomenological method is carried out to determine the depth of individual experience in the community. Interviews and observations were conducted on 40 participants in several cities in Indonesia. The semi-structured interview at the beginning of data collection aims to identify the dimensions of the analysis including sharing experience and knowledge, cohesiveness on social media, self-development, product consumption, and self-presentation. The results showed that with the construction of housewives’ reality in the community, they shared and interacted about knowledge and experience with each other to create values of compassion in the community on the Ibu-hebat Instagram account. Each of these things fosters the construction of the reality of housewives in shaping themselves as parents in developing their social life.

Original languageEnglish
Pages (from-to)2885-2894
Number of pages10
JournalJournal of Theoretical and Applied Information Technology
Issue number9
Publication statusPublished - 15 May 2022
Externally publishedYes


  • Construction Of Reality
  • Indonesian Housewife
  • Instagram
  • Online Community
  • Social Media


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