TY - GEN
T1 - The influence of online shopping applications, strategic promotions, and hedonist habits on e-shopaholic behavior
AU - Napitupulu, Novita A.
AU - Hidayat, Z.
N1 - Publisher Copyright:
© 2020 IEEE.
PY - 2020/8
Y1 - 2020/8
N2 - In the modern era, which is full of technology like now makes everything very easy to reach and see, including shopping. This study aims to determine and explain the influence of online shopping applications, hedonist habits, and online shop promotions activities on e-shopaholic behavioral intentions in women, especially those who have worked in the golden triangle area of Jakarta such as Kuningan, Thamrin, and Sudirman. This type of research is quantitative with sample of 101 women respondents using purposive random sampling. The results of this study indicate that there is an influence on the three variables mentioned above. The results found that the three aspects we mentioned as variables (online shopping applications, online shop promotions, and hedonist habits) contributed to increasing impulsive buying, such as shopaholic behavior specifically for women. The women's impulsive buying behavior influenced by an internal factor such as hedonist habits and external factors such as mobile applications and promotions. That made shopping desires more increased based on the regression analysis. The implication of our paper is an online shop must prioritize product information correctly so that a rational consumer community is formed in choosing and making online shopping a means of public education.
AB - In the modern era, which is full of technology like now makes everything very easy to reach and see, including shopping. This study aims to determine and explain the influence of online shopping applications, hedonist habits, and online shop promotions activities on e-shopaholic behavioral intentions in women, especially those who have worked in the golden triangle area of Jakarta such as Kuningan, Thamrin, and Sudirman. This type of research is quantitative with sample of 101 women respondents using purposive random sampling. The results of this study indicate that there is an influence on the three variables mentioned above. The results found that the three aspects we mentioned as variables (online shopping applications, online shop promotions, and hedonist habits) contributed to increasing impulsive buying, such as shopaholic behavior specifically for women. The women's impulsive buying behavior influenced by an internal factor such as hedonist habits and external factors such as mobile applications and promotions. That made shopping desires more increased based on the regression analysis. The implication of our paper is an online shop must prioritize product information correctly so that a rational consumer community is formed in choosing and making online shopping a means of public education.
KW - E-shopaholic behavior
KW - Hedonist habits
KW - Online shop promotions
KW - Online shopping applications
KW - Women shoppers
UR - http://www.scopus.com/inward/record.url?scp=85093985477&partnerID=8YFLogxK
U2 - 10.1109/ICIMTech50083.2020.9211181
DO - 10.1109/ICIMTech50083.2020.9211181
M3 - Conference contribution
AN - SCOPUS:85093985477
T3 - Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020
SP - 922
EP - 927
BT - Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th International Conference on Information Management and Technology, ICIMTech 2020
Y2 - 13 August 2020 through 14 August 2020
ER -