The influence of online shopping applications, strategic promotions, and hedonist habits on e-shopaholic behavior

Novita A. Napitupulu, Z. Hidayat

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Citations (Scopus)

Abstract

In the modern era, which is full of technology like now makes everything very easy to reach and see, including shopping. This study aims to determine and explain the influence of online shopping applications, hedonist habits, and online shop promotions activities on e-shopaholic behavioral intentions in women, especially those who have worked in the golden triangle area of Jakarta such as Kuningan, Thamrin, and Sudirman. This type of research is quantitative with sample of 101 women respondents using purposive random sampling. The results of this study indicate that there is an influence on the three variables mentioned above. The results found that the three aspects we mentioned as variables (online shopping applications, online shop promotions, and hedonist habits) contributed to increasing impulsive buying, such as shopaholic behavior specifically for women. The women's impulsive buying behavior influenced by an internal factor such as hedonist habits and external factors such as mobile applications and promotions. That made shopping desires more increased based on the regression analysis. The implication of our paper is an online shop must prioritize product information correctly so that a rational consumer community is formed in choosing and making online shopping a means of public education.

Original languageEnglish
Title of host publicationProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages922-927
Number of pages6
ISBN (Electronic)9781728170718
DOIs
Publication statusPublished - Aug 2020
Externally publishedYes
Event5th International Conference on Information Management and Technology, ICIMTech 2020 - Virtual, Bandung, Indonesia
Duration: 13 Aug 202014 Aug 2020

Publication series

NameProceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020

Conference

Conference5th International Conference on Information Management and Technology, ICIMTech 2020
Country/TerritoryIndonesia
CityVirtual, Bandung
Period13/08/2014/08/20

Keywords

  • E-shopaholic behavior
  • Hedonist habits
  • Online shop promotions
  • Online shopping applications
  • Women shoppers

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