The Influence of Social Media Sales Intensity and Competency on the Improvement of Business Performance Satisfaction in MSMEs

By representing up to 60.5% of Indonesia's GDP, Micro, Small and Medium-Sized Enterprises (MSMEs) have a major effect on the economic growth of the nation. This study intends to create a model that examines the association between social competence (SC) and Social Media use Intensity for CRM (SMIC) of their impact on business performance satisfaction (BPS) in MSMEs. The study furthermore examines how Social Media Sales Intensity (SMSI) may have an impact on this relationship. The association between SMIC, SC, SMSI, and BPS variables gonna be examined using structural equation modeling (SEM), from an online survey which was given to MSME owners. However, this study doesn't evaluate the model's results, rather it focused solely on describing the model. The analysis will provide beneficial recommendations for MSME owners who want to improve the performance of their businesses.