The role of social network opinion leader towards the consumers’ green behavior on product: A millennial perspectives to reduce pollution

Rayhan Arifinnur Iman; Satria Fadil Persada; Reny Nadlifatin; Mohammad Razif

The role of social network opinion leader towards the consumers’ green behavior on product: A millennial perspectives to reduce pollution

Rayhan Arifinnur Iman^*, Satria Fadil Persada, Reny Nadlifatin, Mohammad Razif

^*Corresponding author for this work

Laboratory of Information System Management

Research output: Contribution to journal › Article › peer-review

Abstract

This research is conducted to investigate the role ofsocial media opinion leader related to millennial generation in perceiving the green behavior on product. The focused opinion leader in this research is in the online social media. A total of 180 respondents are participated in this research. A structural equation model is used as the analysis method. Three hypotheses are proposed, and 4 factors are involved. The result reveals that the entire hypotheses are accepted. Several theoretical and practical implications are discussed. Ensuring the consumer to perceive the positive value on opinion leader toward green behavior will contribute to the positive behavior on environment.

Original language	English
Pages (from-to)	613-617
Number of pages	5
Journal	Pollution Research
Volume	38
Issue number	3
Publication status	Published - 2019

Keywords

Consumers
Green Behavior
Millennials
Online social media
Opinion Leader

Cite this

@article{b855d1e3608e456db6fe2cb8d956ffab,

title = "The role of social network opinion leader towards the consumers{\textquoteright} green behavior on product: A millennial perspectives to reduce pollution",

abstract = "This research is conducted to investigate the role ofsocial media opinion leader related to millennial generation in perceiving the green behavior on product. The focused opinion leader in this research is in the online social media. A total of 180 respondents are participated in this research. A structural equation model is used as the analysis method. Three hypotheses are proposed, and 4 factors are involved. The result reveals that the entire hypotheses are accepted. Several theoretical and practical implications are discussed. Ensuring the consumer to perceive the positive value on opinion leader toward green behavior will contribute to the positive behavior on environment.",

keywords = "Consumers, Green Behavior, Millennials, Online social media, Opinion Leader",

author = "Iman, {Rayhan Arifinnur} and Persada, {Satria Fadil} and Reny Nadlifatin and Mohammad Razif",

note = "Publisher Copyright: {\textcopyright} EM International.",

year = "2019",

language = "English",

volume = "38",

pages = "613--617",

journal = "Pollution Research",

issn = "0257-8050",

publisher = "EM International",

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TY - JOUR

T1 - The role of social network opinion leader towards the consumers’ green behavior on product

T2 - A millennial perspectives to reduce pollution

AU - Iman, Rayhan Arifinnur

AU - Persada, Satria Fadil

AU - Nadlifatin, Reny

AU - Razif, Mohammad

N1 - Publisher Copyright: © EM International.

PY - 2019

Y1 - 2019

N2 - This research is conducted to investigate the role ofsocial media opinion leader related to millennial generation in perceiving the green behavior on product. The focused opinion leader in this research is in the online social media. A total of 180 respondents are participated in this research. A structural equation model is used as the analysis method. Three hypotheses are proposed, and 4 factors are involved. The result reveals that the entire hypotheses are accepted. Several theoretical and practical implications are discussed. Ensuring the consumer to perceive the positive value on opinion leader toward green behavior will contribute to the positive behavior on environment.

AB - This research is conducted to investigate the role ofsocial media opinion leader related to millennial generation in perceiving the green behavior on product. The focused opinion leader in this research is in the online social media. A total of 180 respondents are participated in this research. A structural equation model is used as the analysis method. Three hypotheses are proposed, and 4 factors are involved. The result reveals that the entire hypotheses are accepted. Several theoretical and practical implications are discussed. Ensuring the consumer to perceive the positive value on opinion leader toward green behavior will contribute to the positive behavior on environment.

KW - Consumers

KW - Green Behavior

KW - Millennials

KW - Online social media

KW - Opinion Leader

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M3 - Article

AN - SCOPUS:85075974905

SN - 0257-8050

VL - 38

SP - 613

EP - 617

JO - Pollution Research

JF - Pollution Research

IS - 3

ER -

The role of social network opinion leader towards the consumers’ green behavior on product: A millennial perspectives to reduce pollution

Abstract

Keywords

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