Abstract

Higher Education Institutions or universities are attempting to manage their visual identity in the current climate of competition among universities to achieve the best reputation. Previous studies show that visual identity is an invaluable asset that, when managed strategically, can help increase university excellence. Visibility, distinctiveness, transparency, authenticity, and consistency are the five reputation dimensions to analyze the relationship between reputation and visual identity. Using the consistency dimension framework, we observe the implementation of the five Indonesian state universities' identities on buildings, social media, promotional media, and websites. We examine how consistently these universities implement the visual identity standard guideline. Universities that manage visual identity more consistently have a better reputation, evidenced by their rankings according to THE, QS, and Webometrics.

Original languageEnglish
Title of host publicationIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022
PublisherIEEE Computer Society
Pages1154-1158
Number of pages5
ISBN (Electronic)9781665486873
DOIs
Publication statusPublished - 2022
Event2022 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022 - Kuala Lumpur, Malaysia
Duration: 7 Dec 202210 Dec 2022

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
Volume2022-December
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

Conference2022 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022
Country/TerritoryMalaysia
CityKuala Lumpur
Period7/12/2210/12/22

Keywords

  • Guideline
  • Higher Education Institutions/University
  • Reputation
  • Visual Identity

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