The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions

P. Dwitasari; E. Zulaikha; S. Hanoum

doi:10.1109/IEEM55944.2022.9989707

The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions

P. Dwitasari^*, E. Zulaikha, S. Hanoum

^*Corresponding author for this work

Institut Teknologi Sepuluh Nopember

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Higher Education Institutions or universities are attempting to manage their visual identity in the current climate of competition among universities to achieve the best reputation. Previous studies show that visual identity is an invaluable asset that, when managed strategically, can help increase university excellence. Visibility, distinctiveness, transparency, authenticity, and consistency are the five reputation dimensions to analyze the relationship between reputation and visual identity. Using the consistency dimension framework, we observe the implementation of the five Indonesian state universities' identities on buildings, social media, promotional media, and websites. We examine how consistently these universities implement the visual identity standard guideline. Universities that manage visual identity more consistently have a better reputation, evidenced by their rankings according to THE, QS, and Webometrics.

Original language	English
Title of host publication	IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022
Publisher	IEEE Computer Society
Pages	1154-1158
Number of pages	5
ISBN (Electronic)	9781665486873
DOIs	https://doi.org/10.1109/IEEM55944.2022.9989707
Publication status	Published - 2022
Event	2022 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022 - Kuala Lumpur, Malaysia Duration: 7 Dec 2022 → 10 Dec 2022

Publication series

Name	IEEE International Conference on Industrial Engineering and Engineering Management
Volume	2022-December
ISSN (Print)	2157-3611
ISSN (Electronic)	2157-362X

Conference

Conference	2022 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022
Country/Territory	Malaysia
City	Kuala Lumpur
Period	7/12/22 → 10/12/22

Keywords

Guideline
Higher Education Institutions/University
Reputation
Visual Identity

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1109/IEEM55944.2022.9989707

Cite this

Dwitasari, P., Zulaikha, E., & Hanoum, S. (2022). The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022 (pp. 1154-1158). (IEEE International Conference on Industrial Engineering and Engineering Management; Vol. 2022-December). IEEE Computer Society. https://doi.org/10.1109/IEEM55944.2022.9989707

Dwitasari, P. ; Zulaikha, E. ; Hanoum, S. / The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions. IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022. IEEE Computer Society, 2022. pp. 1154-1158 (IEEE International Conference on Industrial Engineering and Engineering Management).

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abstract = "Higher Education Institutions or universities are attempting to manage their visual identity in the current climate of competition among universities to achieve the best reputation. Previous studies show that visual identity is an invaluable asset that, when managed strategically, can help increase university excellence. Visibility, distinctiveness, transparency, authenticity, and consistency are the five reputation dimensions to analyze the relationship between reputation and visual identity. Using the consistency dimension framework, we observe the implementation of the five Indonesian state universities' identities on buildings, social media, promotional media, and websites. We examine how consistently these universities implement the visual identity standard guideline. Universities that manage visual identity more consistently have a better reputation, evidenced by their rankings according to THE, QS, and Webometrics.",

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Dwitasari, P, Zulaikha, E & Hanoum, S 2022, The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions. in IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022. IEEE International Conference on Industrial Engineering and Engineering Management, vol. 2022-December, IEEE Computer Society, pp. 1154-1158, 2022 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022, Kuala Lumpur, Malaysia, 7/12/22. https://doi.org/10.1109/IEEM55944.2022.9989707

The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions. / Dwitasari, P.; Zulaikha, E.; Hanoum, S.
IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022. IEEE Computer Society, 2022. p. 1154-1158 (IEEE International Conference on Industrial Engineering and Engineering Management; Vol. 2022-December).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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KW - Reputation

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Dwitasari P, Zulaikha E , Hanoum S. The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022. IEEE Computer Society. 2022. p. 1154-1158. (IEEE International Conference on Industrial Engineering and Engineering Management). doi: 10.1109/IEEM55944.2022.9989707

The Strategic Role of Design of Identity Management and Reputation in Indonesia Higher Education Institutions

Abstract

Publication series

Conference

Keywords

UN SDGs

Access to Document

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