The sustainable management priority of ecotourism mangrove Wonorejo, Surabaya-Indonesia

Wonorejo Mangrove Ecotourism is one of several tourist attractions in Surabaya. Through years, the number of this tourist attraction's visitors has increased significantly. However, this condition has not followed yet by a management system that consider the principle of conservation which caused environmental quality decrease such as mangrove damage and reduced natural resources. The purpose of this study is to determine the priority factors that influence the success rate of sustainable ecotourism based on stakeholder preferences and to formulate a strategy of ecotourism management. This research use Analytical Hierarchy Process (AHP) and qualitative descriptive method. The discussed aspects include environmental conservation, institutional management, education, economics, and community participation. The results of this study indicate that the factor that has a high influence in reaching a successful ecotourism is the factor of environmental conservation. Thus, management priorities should be focused on environment aspect. The management strategies that should be taken include rehabilition of conservation area, enhancement of mangrove use monitoring, law enforcement, establishment of a management consortium, ehancement of synchronized coordination and interaction between stakeholders. The result of this research is expected as a reference for the government, especially in improving the spatial plan of the research area.