Theory of planned behavior implementation towards intention of participating in cosmetic packaging waste management in Surabaya city

Glady Asri Shafira*, Susi Agustina Wilujeng, Deqi Rizkivia Radita, Yulinah Trihadiningrum, Ellina Sitepu Pandebesie

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The recent phenomenon where people are increasingly concerned with appearance and how they look, leads to the increase of cosmetics and skincare consumption, especially in big cities among young people. Consequently, the waste generated from the products packaging, which mostly are made of plastic, paper, glass, and aluminium, are also increasing. To minimize the environmental burden caused by this packaging waste, the participation of consumers in the 3R (Reduce Reuse Recycle) activities of the product packaging they use plays an important role. This research aimed to identify the role of consumers participation in reducing waste generation and the factors affecting their intention is also analyzed. This research was conducted in Surabaya involving respondents from university students with the age range of 16-30 years old. Secondary data from literature and primary data from the online survey were collected to complete this study. Participation intention was examined according to the Theory of Planned Behavior by Ajzen with the three factors being analyzed which are attitude, subjective norms, and perceived behavior control. Through online questionnaires distributed using the Zoho survey, the data of cosmetic packaging waste generation rate and composition was obtained. Furthermore, the designed questionnaire also revealed the factors that most influence students' participation intention. The data were analyzed using various tests such as validity, reliability, Likert scale, and Spearmen rank correlation tests to identify the correlation between variables and determine the greatest influence. The cosmetics packaging waste was found to be generated at the rate of 1 package/person/month for skincare product, and 0.3 package/person/month for makeup product. Materials used for the package were mostly bottles and palettes made of plastics especially PET. The factor that has the greatest influence on students' intention on participating in cosmetic waste reduction was found to be perceived behavior control.

Original languageEnglish
Title of host publicationAIP Conference Proceedings
EditorsListumbinang Halengkara, Sunyono, Ryzal Perdana, Gede Eka Putrawan, Trio Yuda Septiawan
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735446380
Publication statusPublished - 4 Dec 2023
Event3rd International Conference on Progressive Education, ICOPE 2021 - Hybrid, Bandar Lampung, Indonesia
Duration: 9 Oct 202110 Oct 2021

Publication series

NameAIP Conference Proceedings
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616


Conference3rd International Conference on Progressive Education, ICOPE 2021
CityHybrid, Bandar Lampung


Dive into the research topics of 'Theory of planned behavior implementation towards intention of participating in cosmetic packaging waste management in Surabaya city'. Together they form a unique fingerprint.

Cite this