UNDERSTANDING FACTORS INFLUENCING TRAVELER’S ADOPTION OF TRAVEL INFLUENCER ADVERTISING: AN INFORMATION ADOPTION MODEL APPROACH

Reny Nadlifatin*, Satria Fadil Persada, Josua Hasiholan Munthe, Bobby Ardiansyahmiraja, Anak Agung Ngurah Perwira Redi, Yogi Tri Prasetyo, Prawira Fajarindra Belgiawan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

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Computer Science

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Economics, Econometrics and Finance