Understanding the perceived behavior of public utility bus passengers during the era of COVID-19 pandemic in the Philippines: Application of social exchange theory and theory of planned behavior

Maela Madel Cahigas*, Yogi Tri Prasetyo, Satria Fadil Persada, Ardvin Kester S. Ong, Reny Nadlifatin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Abstract

Over the years, passengers in the Philippines have relied on public utility bus (PUB) to reach a destination. However, PUB has been greatly affected by the adverse effects of the coronavirus disease (COVID-19) outbreak. Therefore, the study analyzed passengers' behavior using PUB during the COVID-19 pandemic by integrating social exchange theory (SET) and the theory of planned behavior (TPB). A total of 505 PUB users completed the online questionnaire containing sixty-seven (67) measures. Through confirmatory factor analysis – structural equation modeling (CFA-SEM), all the twelve (12) hypotheses were found significant. Accessibility, safety, economic benefit, and crisis management had a significant and positive influence on passengers' trust. Moreover, passengers' trust produced a significant positive influence on attitude, subjective norm, and perceived behavioral control. Additionally, attitude, subjective norm, and perceived behavioral control generated a significant positive influence on the intention to use PUB. Furthermore, perceived behavioral control had a significant positive influence on perceived passenger behavior. Lastly, the intention to use PUB developed a substantial and positive influence on perceived passenger behavior. PUB companies and policymakers can utilize these findings to develop additional PUB reforms for the benefit of passengers, drivers, operators, companies, and the government during the COVID-19 pandemic.

Original languageEnglish
Article number100840
JournalResearch in Transportation Business and Management
Volume45
DOIs
Publication statusPublished - Dec 2022

Keywords

  • And coronavirus disease (COVID-19)
  • Confirmatory factor analysis – structural equation modeling (CFA-SEM)
  • Public utility bus (PUB)
  • Social exchange theory (SET)
  • Theory of planned behavior (TPB)

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