Usability Testing of User Experience and User Interface Design on Mobile Map Applications: A Comparative Study of User Perception and Interaction

Adi Surya Suwardi Ansyah*, Muhammad Zahid Masruri, Siti Rochimah

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Map applications play a crucial role in everyday life, assisting users in finding locations and optimizing travel routes. This study aims to evaluate the usability of map applications, focusing on UX testing using GOMS and SUS techniques and UI testing using the A/B Testing method. The results show the effectiveness of the three applications (GMaps, Petal, and Waze) in completing the given tasks. GMaps demonstrated the fastest task completion time and the highest SUS score, followed by Petal and Waze. GMaps' advantage may be due to most respondents being accustomed to using Android and the native applications of this operating system. Furthermore, A/B Testing of UI elements revealed a nearly balanced preference between GMaps and Petal, indicating Petal's potential despite not being an Android-native application. Based on these findings, the development of map applications with good usability can be achieved by combining the strengths of each tested application.

Original languageEnglish
Title of host publication2023 14th International Conference on Information and Communication Technology and System, ICTS 2023
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages7-12
Number of pages6
ISBN (Electronic)9798350312164
DOIs
Publication statusPublished - 2023
Event14th International Conference on Information and Communication Technology and System, ICTS 2023 - Surabaya, Indonesia
Duration: 4 Oct 20235 Oct 2023

Publication series

Name2023 14th International Conference on Information and Communication Technology and System, ICTS 2023

Conference

Conference14th International Conference on Information and Communication Technology and System, ICTS 2023
Country/TerritoryIndonesia
CitySurabaya
Period4/10/235/10/23

Keywords

  • GOMS
  • Maps
  • SUS
  • Usability Testing
  • User Experience

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