TY - GEN
T1 - UTAUT2 model for analyzing factors influencing user in using Online Travel Agent
AU - Ridzky, Desanty
AU - Sarno, Riyanarto
N1 - Publisher Copyright:
© 2020 IEEE.
PY - 2020/9/19
Y1 - 2020/9/19
N2 - Technology development in Indonesia has increasingly progressed and provided business opportunities for businesses to meet customer's needs. The presence of e-commerce that have been widely spread in Indonesia is one of the examples of the technological progress. Indonesia already has an e-commerce online travel agent that prioritized user's needs to make it easier for the user to make an online reservation more efficient and effective. Traveloka and Tiket.com are an e-commerce online travel agents with many downloader in Indonesia, in choosing an online travel agent, users are certainly influenced by several factors identify by using UTAUT2 model. The results of this study indicate the use of Traveloka for users is influenced by perceived security, price value, and habit factors, while Tiket.com is influenced by facilitating conditions, performance expectancy, and habit. Companies could focus on these factors in terms of increasing the desire of users to use online travel agents.
AB - Technology development in Indonesia has increasingly progressed and provided business opportunities for businesses to meet customer's needs. The presence of e-commerce that have been widely spread in Indonesia is one of the examples of the technological progress. Indonesia already has an e-commerce online travel agent that prioritized user's needs to make it easier for the user to make an online reservation more efficient and effective. Traveloka and Tiket.com are an e-commerce online travel agents with many downloader in Indonesia, in choosing an online travel agent, users are certainly influenced by several factors identify by using UTAUT2 model. The results of this study indicate the use of Traveloka for users is influenced by perceived security, price value, and habit factors, while Tiket.com is influenced by facilitating conditions, performance expectancy, and habit. Companies could focus on these factors in terms of increasing the desire of users to use online travel agents.
KW - Online Travel Agent
KW - UTAUT 2
UR - http://www.scopus.com/inward/record.url?scp=85096832884&partnerID=8YFLogxK
U2 - 10.1109/iSemantic50169.2020.9234258
DO - 10.1109/iSemantic50169.2020.9234258
M3 - Conference contribution
AN - SCOPUS:85096832884
T3 - Proceedings - 2020 International Seminar on Application for Technology of Information and Communication: IT Challenges for Sustainability, Scalability, and Security in the Age of Digital Disruption, iSemantic 2020
SP - 487
EP - 492
BT - Proceedings - 2020 International Seminar on Application for Technology of Information and Communication
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2020 International Seminar on Application for Technology of Information and Communication, iSemantic 2020
Y2 - 19 September 2020 through 20 September 2020
ER -