TY - JOUR
T1 - Young adult preference analysis on the attributes of COVID-19 vaccine in the Philippines
T2 - A conjoint analysis approach
AU - Ong, Ardvin Kester S.
AU - Prasetyo, Yogi Tri
AU - Lagura, Fae Coleen
AU - Ramos, Rochelle Nicole
AU - Salazar, Jose Ma Luis
AU - Sigua, Keenan Mark
AU - Villas, Jomy Anne
AU - Chuenyindee, Thanatorn
AU - Nadlifatin, Reny
AU - Persada, Satria Fadil
AU - Thana, Kriengkrai
N1 - Publisher Copyright:
© 2022
PY - 2022/12
Y1 - 2022/12
N2 - Objective: Vaccines are utilized to prevent the severity of illnesses like the COVID-19 virus. Currently, there are a lot of COVID-19 vaccines available in the market like Pfizer, Moderna, AstraZeneca, Johnson and Johnson, and Sinovac. This research aimed to analyze the preference on the existing vaccine attributes of COVID-19. Study design: Specifically, this study considered 7 attributes such as cost, brand, recommendations, efficacy, side effects, vaccine type, and dose. Methods: A conjoint analysis with orthogonal design was utilized and 865 respondents were participated. Results: The result showed that consumers considered brand as the highest attribute, specifically Pfizer and Moderna among other brands. Moreover, the efficacy of 90% and higher were the preferred vaccine with 1 in 100 patient side effects reported. It was seen that safety and effectiveness is the priority in choosing a COVID-19 vaccine. Interestingly, the knowledge and understanding of the COVID-19 vaccine was found to drive consumer's preference for the vaccines available. Conclusions: The findings of this study could be utilized by the government to increase the willingness to be vaccinated. Lastly, the result of this study would pave a way to promote herd immunity to help fight the COVID-19 pandemic worldwide.
AB - Objective: Vaccines are utilized to prevent the severity of illnesses like the COVID-19 virus. Currently, there are a lot of COVID-19 vaccines available in the market like Pfizer, Moderna, AstraZeneca, Johnson and Johnson, and Sinovac. This research aimed to analyze the preference on the existing vaccine attributes of COVID-19. Study design: Specifically, this study considered 7 attributes such as cost, brand, recommendations, efficacy, side effects, vaccine type, and dose. Methods: A conjoint analysis with orthogonal design was utilized and 865 respondents were participated. Results: The result showed that consumers considered brand as the highest attribute, specifically Pfizer and Moderna among other brands. Moreover, the efficacy of 90% and higher were the preferred vaccine with 1 in 100 patient side effects reported. It was seen that safety and effectiveness is the priority in choosing a COVID-19 vaccine. Interestingly, the knowledge and understanding of the COVID-19 vaccine was found to drive consumer's preference for the vaccines available. Conclusions: The findings of this study could be utilized by the government to increase the willingness to be vaccinated. Lastly, the result of this study would pave a way to promote herd immunity to help fight the COVID-19 pandemic worldwide.
KW - COVID-19 vaccine
KW - Filipinos
KW - Orthogonal design
UR - http://www.scopus.com/inward/record.url?scp=85135186964&partnerID=8YFLogxK
U2 - 10.1016/j.puhip.2022.100300
DO - 10.1016/j.puhip.2022.100300
M3 - Article
AN - SCOPUS:85135186964
SN - 2666-5352
VL - 4
JO - Public Health in Practice
JF - Public Health in Practice
M1 - 100300
ER -
